Fashion Entrepreneurship – Deal, Customers, and More
What is Fashion in Entrepreneurship?
The mode is the charge that appears most within a cluster. There can be two modes in a group, and it is known as bimodal, and more than two modes or multimodal when more than two values repeat; it calls amodal when discounts do not repeat in a cluster.
This is how these fashion entrepreneurs deal
They mix youth with transgression and the desire to change things, making a niche in the textile sector despite solid competition. These are the stories of three entrepreneurs who one day decided to put their dreams into action by creating their fashion firms.
Sustainability, the variety of sizes and the clients as the centre of everything to face the big brands. We spoke with three entrepreneurs from the world of fashion who are opening a niche in the textile sector and who have transgressive, different bets for all sizes and women.
Fashion for “Vital Customers”
After years of working in franchises in the textile sector, Eva Arinero, designer and co-owner of Lady Peanut, decided to start and create her project. Faced with the limited sizing range of the big brands, this firm emerged as one more alternative in the textile market whose objective was to dress women in a wide variety of sizes.
Although her beginnings were not easy. Eva was always attracted to the world of fashion since she saw her mother sew. But for her, the centre of everything is in the clients. So much so that this textile entrepreneur sees her signature as an initiative that seeks. “That the clients esteem the garments as much as they esteem themselves”. As a result, a fashion brand is 100% made in Spain with its colourful and alternative women’s clothing dresses for 20 to 50 years.
And it is that, as she explains to BYZness, “it says that our clients are unprejudiced and vital”.
A Commitment to Sustainability
Fashion Entrepreneurship –
More and more consumers are aware that the rapid production and consumption fast fashion model is not sustainable. And the brands know it too: some of them already commits to sustainability. This is the case of Utopia, the ethical fashion firm that makes social causes visible with the aim that different NGOs can obtain more resources to carry out their work. Specifically, they allocate four euros per shirt for these purposes.
Focused on the proposals of social entities and the lifestyle of the new generations, this initiative arose with the idea of helping through fashion and bringing together the three passions of its creator: design, solidarity and sustainability. At the head of Uttopy is Inés Echevarría, who defines herself as “passionate about social entrepreneurship.” “Uttopy’s goal is to promote everyday activism and solidarity among young people with a simple gesture like wearing a t-shirt and sharing their story,” explains Inés Echevarría to BYZness.
Fashion Entrepreneurship –
We convince that society must participate as part of the change towards the planet’s sustainability. Utopia bets on designs to connect with the public and create collections with positive messages that different visibility causes. “We believe that fashion has all the components to do so. It is an industry that must transform due to its environmental impact. And it is a perfect platform to transmit messages. Which helps us at the same time to project a personal image linked to our values,” he says. Echevarria. Everything so that fashion serves as a loudspeaker towards a slightly more sustainable world.
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