Fashion Photography- About, Types, Client, and More
Tips to Get Started in Fashion Photography
Fashion Photography – New Article from New Yorkers Blog.com with everything you need to know to get started in fashion photography. A succulent article. Make yourself comfortable and happy reading.
Photography has been used historically to inspire and influence people through the message that they carry implicitly. That is why, around 1920, the big brands, understanding the impact photography had on people, decided to use it to promote and direct consumption through advertising.
Meanwhile then, photographers have been experimenting and specializing in this new branch of photography, which in that context saw the light and which today, thanks to advances in technology, continues to be a fertile field full of opportunities for you to start the experiment and show the world of fashion what you are made of.
Becoming a familiar fashion photographer is not an easy task, but here is a guide for you to start walking this winding but not impossible path with the right foot.
What is Fashion Photography?
Fashion photography is not just a model posing a dazzling dress. Still, it is a set of elements related to clothing, accessories, jewellery and makeup, with which, as a photographer, you will have to work to give them an entity.
Over time, fashion photography has evolved and developed it is own aesthetic, where clothing and accessories, while still being the protagonists, are usually accompanied by stories, places and exotic environments prepared by photographers. to achieve said entity.
Fashion photography’s primary purpose is to sell products, so being aware of the latest trends in fashion and business will be essential. As a professional, you need to capture the demands of designers, artists, and brands to translate them into photographs that manage to unite the commercial with the artistic and cause the desired impact.
In this type of work, you need to demonstrate and exploit to the maximum: your creativity to prepare the scene and all the technical knowledge about portraits, composition, lighting and retouching, that you have been acquiring from the Photographer’s Blog. Don’t worry. You can always reread them to push your memory.
Types of Fashion Photography
As we said before, in fashion photography, not everything is tanned models walking down a catwalk. Since it also encompasses other photographic disciplines such as:
- Campaign photography: Consists of taking very varied photographs that manage to express the concept and image of the brand. Being able to convey this concept clearly and throughout the entire photographic production will be crucial to its success. To do this, you must develop the campaign idea together with the Client in the most creative way possible. Plan how it will remain carried out, with what aesthetic and human resources, in what place, and of course, make it a reality. These projects usually require a production team that manages to cover all the areas to remain considered, such as premises, selection of models, necessary lighting, permits, and any other type of elements that could arise. Later in the post, I will talk about this topic.
- Design photography: This branch includes design photography, architecture, and decoration photography. As it is already a constant in fashion photography, the communion between aesthetics and advertising is essential. Let’s not forget that the customer wants to sell products with photos.
Who can be your Client?
Although it is difficult to enter the world of fashion photography, it is far from being an impossible mission. Today, in the Internet and Social Networks era, more and more opportunities presents, waiting for someone who knows how to exploit them.
Product of the impact social networks have on people’s lives, and how they consume information. Fashion photography has taken a leading role for brands seeking to position themselves in them. Regardless of its size, almost any business uses such networks to publicize its products.
What do you need to start Practicing Fashion Photography?
Fashion photography is a very competitive segment, where only the most creative manage to remain recognized, turning themselves into a brand. An excellent way to understand the medium you are about to start is to search online. They can remain some of the search strings that you can use to give you an idea. How the sector composed in the place where you live, who are the references. What stores are there, the events that take place. And thus, take an actual one dimension of what your clients, models and main competitors can become.
As we mentioned before, fashion photography will test all the knowledge and techniques you have incorporated so far. And will undress those you still need to specialize in a little more. As I stated earlier, there are four major fields in which you should specialize. If you aspire to go far in this sector, with all that they imply:
- Light management indoors and outdoors.
- Composition techniques.
- Digital photo retouching.
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