How to Use Exit Intent Popups Effectively?
Popups in general frequently have a poor rap. They are often found to be distracting or irritating. They would prefer that when they browse the web, no messages interrupt the information they intended to view. However, exit-intent popups are less likely to be affected by this perception than immediate popups. Immediate popups interfere with website users’ navigation because they display shortly after they land on a page, regardless of what they are doing. Other exciting leads, however, may be willing to re-engage given the right popup message.
What Is an Exit Popup?
On the other hand, exit-intent popups only appear as visitors are about to leave. Exit-intent popups have been around for a while and have considerably increased in sophistication. Popups with an exit intent can be eye-catching. They are able to refocus guests’ attention. They have the power to engender urgency. Additionally, each of these factors can lower your bounce rates while increasing your sales and conversion rates.
Of course, some individuals might continue to find exit-intent popups unpleasant. However, these visitors have already left your website. And if they weren’t interested in your company, they could just click the popup’s close button and leave. You should try your best to keep visitors to your website engaged and motivated to take action once they are there. Popups with exit intent can help achieve that.
How Do Exit-Intent Popups Work?
You must first comprehend how exit-intent popups function before learning how to use and optimize them. Exit-intent popups rely on exit-intent technology, which operates as follows: On desktops, it embeds a script in your website that monitors users’ mouse movements to identify when they are ready to leave. Additionally, the script transmits a signal that causes the popup to appear anytime the user moves their cursor towards the exit.
Here’s a demo from ItaliaRail:
On mobile devices, exit-intent technology functions similarly. Instead of monitoring mouse movements, a mobile exit-intent script instructs the popup to display if users scroll up to interact with the address bar or use the back button.
How To Use Exit-Intent Popups Effectively
Exit-intent popups can boost your eCommerce conversion rates in a variety of ways. In general, you can employ exit-intent popups for any objective that might assist you in attracting or keeping more clients. However, the following are some of the most typical scenarios in which to use an exit-intent popup:
- To preserve a sale or stop customers from leaving their shopping carts empty;
- To publicize a limited-time offer or deal;
- As a lead draw;
- As a courtesy notice;
- For a visitor re-direction;
- To gather opinions about your brand, operation, or website.
Let’s some of the aforementioned cases in more detail:
Using Exit-Intent Popups To Promote A Special Offer Or Deal
Exit-intent popups, which advertise special discounts or benefits like a free gift with purchase, are techniques to encourage visitors to stay on your website. Making the deal time-sensitive also gives customers a sense of urgency. This informs visitors that they must take immediate action in order to take advantage of the special discounts. For example:
“In 24 hours, this offer will be gone” or “Don’t pass up the chance to save 20% on all spring products.”
Using Exit-Intent Popups As A Lead Magnet
Exit-intent popups are another tool you may use to entice visitors to opt-in (e.g. subscribe to your newsletter, or download a piece of content).
You might give away something of value that has a reduced barrier of entry depending on your product or service. For instance, you could design a popup that requests email addresses from site visitors in exchange for a free report or eBook that can be downloaded.
However, your opt-in offer must be enticing. You must provide visitors with something that will make them want to stay and opt-in as they leave.
Using Exit-Intent Popups To Redirect Visitors
Responding to visitors’ perceived lack of interest in what they are moving away from by rerouting them to other offerings or content on your website. It serves as a means to express: “Hey! It’s possible that you don’t find what you’re viewing interesting or pertinent. Wait until you see this instead, though! ”
After that, you can tempt users to visit a different area or page of your website. You might lead a visitor to another one of your offerings, for instance, if they are attempting to leave one of your product pages. You might even direct the user to a separate but similar article or video on your website if they are leaving a particular piece of content.
Using Exit-Intent Popups As A Friendly Warning
Exit-intent popups can act as polite reminders to take advantage of chances that are either time-sensitive or have a limited supply. This can be a limited-time bonus, a special offer that isn’t going to last long, or a product whose supply is running low.
Use exit-intent popups politely, please. Always keep your visitors’ best interests in mind while creating popups, and be very clear about what you have to offer, why they should desire it, and how they can obtain it.
Using Exit-Intent Popups To Get Feedback
You may respond appropriately, making any necessary tweaks or adjustments to better serve your target market and secure your long-term success, by learning more about how visitors view your brand, site, and company.
But at the perfect time, an exit-intent popup requests feedback. Visitors have explored your website a little bit, so they are at least familiar with it. Additionally, they are already leaving, so you won’t be able to stop them from browsing.
Here is a template for gathering consumer feedback from Wisepops, which claims that its clients “get a response rate of about 5%.”
Aim your popup’s offer at a particular group of people whenever you can, and utilize a striking layout that represents your company. The language of your popup, especially the CTA, should be pertinent, and succinct, and sell your offer as being too good to pass up. To make your writing more appealing, use mental triggers like urgency and scarcity. Additionally, constantly consider the requirements and interests of your visitors, particularly while choosing the offer for your popup.
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