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Influencer marketing is a conventional form of online marketing today. It’s been a buzzword for some time and is regularly mentioned by mainstream media. However, there are still people who don’t understand what influencer marketing is all about. Some people come across the phrase for the first time and immediately think, “What is influencer marketing? For Submitting Your Articles, you can email us at contact@newyorkersblog.com

Influencer Marketing Hub is now an established website with hundreds of articles explaining the intricacies of influencer marketing and other types of online marketing. The original version of this post was the first article we wrote for the site. However, we know that some people still arrive for the first time and wonder what influencer marketing is. So we’ve updated this article to focus on the basics of influencer marketing for 2022.

What is influencer marketing?

In influencer marketing, a brand partners with an online influencer to market one of its products or services. Some influencer marketing collaborations are less tangible: brands partner with influencers to increase brand awareness.

An early example of influencer marketing was YouTube star PewDiePie. He team up up with the makers of a horror film set in the French catacombs below Paris and created a series of videos in which he overcame challenges in the catacombs. They all won. It was perfect content for PewDiePie’s 111 million subscribers and received nearly twice as many views as the movie trailer.

It is a simple example. It’s easy to imagine a celebrity collaborating with a company to introduce a product, even if it’s a 10-minute video series rather than a 30-second TV commercial.

But people wouldn’t be talking about or reading about influencer marketing on a site called the Influencer Marketing Hub if it didn’t have a broader range of uses. And the important is, in that word, influencer.

Influencer Marketing Statistics

Influencer marketing has full-grown to $13.8 billion in 2021.
Businesses achieve an ROI of $5.78 for every $1 spent on influencer marketing.
Since 2016, there has been a 465% increase in searches for the term “influencer marketing” on Google alone.
90% of respondents believe that influencer marketing is an real form of marketing.
67% of products use Instagram for influencer marketing.
In the last five years alone, 1,360 influencer marketing-oriented platforms and agencies have entered the market.

What works in influencer marketing

Think carefully about your approach to influencer marketing

Be organized, develop a strategy, plan and budget, spend time researching
Decide your approach to finding influencers: find them organically, sign up to a platform, or work through an agency
Be patient and human: people talk to people, not companies to businesses.

develop a schedule

Does the influencer prefer once-a-month/quarterly/twice-yearly calls or information sheet?
Integrate with your public relations program, product launch program, etc.
Send emails on behalf of key executives. Plan executive travel plans and arrange face-to-face meetings