The Creatives who Marked the History of Fashion
Marked the History of Fashion – The history of fashion in France is long, innovative, and always written at the forefront. Moreover, it has served as an inspiration for designers from other parts of the globe to take it as a reference, as French fashion has also established itself as a synonym for luxury, elegance, and authenticity.
It is a destination recognized for its art, culture, architecture, gastronomy, and of course, haute couture. The sophistication and elegance of the slender women who, during the 20th century, wore clothes and accessories from renowned firms marked a milestone in Paris, which for a long time was considered the capital of international fashion.
Marked the History of Fashion –
Shortly before the French Revolution, Gallic society began to stand out in this area. The royal family dictated the court and its designers, who freely and daringly supported the tastes of famous people such as the Marquise de Pompadour or Marie Antoinette’s dresses.
That is why to celebrate its National Holiday, we have compiled the most emblematic designers that this nation has thrown onto the catwalks and who have impregnated the contemporary minds of this industry with their legacy.
Gabrielle Coco Chanel
The designer who embodied the definition of feminine elegance was, without a doubt, Coco Chanel—considered one of the most emblematic dressmakers in history and one of the most innovative during the First World War. This woman led the golden age of couturières, the Italian Elsa Schiaparelli, Madame Grès, Madame Vionnet, Jeanne Lanvin, and Nicole Groult, innovated in the fashion industry through a line of casual, simple, and comfortable clothing. At the age of 71, in 1954, he consecrated his iconic suit jacket as a total clothing solution to modernity, which allowed him to anticipate the new paradigms that would dictate the following decade: the androgynous silhouette. His empire also achieved glory with the design of hats, jewellery, perfumes, such as Chanel No. 5, and bags, which have now become a staple among celebrities and bloggers.
Haute couture reached its peak in the post-war era when Dior revolutionized the shape of women’s clothing with the so-called New Look. (a couture style for women featuring turned shoulders, a slim waist, and a full corolla-shaped skirt), which made its first appearance in 1947. The collection would cause a scandal, breaking with the restrictions imposed by World War II. This new femininity would be the image of the entire decade. However, this man’s vision was not only limited to making clothes. But he achieved glory with other luxury products such as jewellery and perfumes. Which he impregnated with the Dior label. The fashion house has dressed various celebrities and members of royalty such as Diana of Wales. Whom it honoured in 1995 with a famous handbag called Lady Dior.
Considered one of the three most representative designers of French haute couture after the post-war period. Fath’s fashion house inaugurate in 1937. However, it did not stand out until the 1940s. His training was self-taught, and he managed to reflect a fashion proposal light, cheerful, and full of fantasy. Taking up Dior’s New Look, this designer plays with the asymmetry of volumes. The remodelling of an idealized female body, and the stylization of the silhouette. She Adapted to New Materials and the New Routines of Women, Well, Not for Nothing The New York Timesensured that their flower-shaped skirts were created “for the benefit of women, who force to walk in it during the distribution of gasoline.” In addition to making clothes, the company immerses in perfumery, gloves, and other accessories.
This couturier directed the Jacques Heim fashion house from 1930 until his death and was also president of the Parisian Couture Chamber of Commerce between 1958 and 1962. His interest in sewing began in 1925 when he worked with his parents in their fur workshop. Soon this young man would design his dresses and coats from original fabrics inspired by the French tradition. Which dictated restraint and elegance. His signature introduces fabrics, such as cotton, until then underestimated in haute couture. It understates with embroidery and embellishments, which attracted young customers and helped fuel the emerging prêt-à-porter. Among its key pieces is the Atom, a two-piece swimsuit made of cotton for evening dresses. Which would be the bikini’s forerunner. In the Palais Galliera. You can admire a large part of the collection of the Heim house, which closed its doors in the 1960s.
The firm that bears the same name, Carven. Was born in 1944 because its founder Marie-Louise Carven focused on a more diminutive stature but equally elegant clientele. Who had not to explore by then. He soon established himself as the idol of the young women of the time. His proposal includes nothing ostentatious and light fabrics, such as cotton and linen. Their clothes at affordable prices herald the coming of pret-a-porter. The suit made up of skirt and jacket, called Esperando, is one of his most significant contributions to international fashion. She was the first designer in Paris to patent a push-up bra.
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