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Rolex Watches Write For Us

Rolex Watches founder Hans Wall Dorf was onto something when he made his company logo a crown – it has remained the king of watch brands for over a century. Its enormous brand equity is partly because Rolex gives so little away, a key to its mystique. It is frequently ranked first in surveys of super-brands in the UK and is resident in Forbes’ list of the world’s most powerful brands. Ask 100 people to name a luxury watch, and most will say Rolex.

Best Rolexes You Can Buy In 2023

Anyone waiting for Rolex to release a completely new watch could be waiting some time. Rolex’s last new-new model was the Sky-Dweller (2012). Before that, the Yacht aster (1992) and the Sea-Dweller (1971). Incremental tweaks to existing watch lines are what Rolex does – a business model that seems to be working out for them. It explains why news of a retooled Submariner, arguably Rolex’s single most iconic design, was one of the biggest watch releases of 2020 – even though you’d need a microscope and a degree in horology to spot any updates, the first changes since 2008. (This one’s 1mm bigger, for example). But the tweaks aren’t insignificant. Inside, you get a new caliber (the 3230), an almost 50 per cent increase on the power reserve (up to 70 hours) and the latest escapement. In summing up: a fit-for-purpose 2020 Rolex, and a design classic that will outlive you.

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